A new budget-friendly smartwatch has arrived on the global market. Amazfit officially launched the Bip Max today, bringing massive upgrades to its popular entry-level lineup while keeping the price tag under $100.
The official release comes just days after we spotted an early listing of the watch on the retailer website, giving tech fans an exclusive first look at the design, pricing, and technical details before anyone else.
Now that the device is official, here is a breakdown of what the Amazfit Bip Max brings to the table and how it compares to the older Bip 6.
Better Screen and Much Bigger Storage
The first thing users will notice is the screen. Amazfit has moved to a larger 2.07-inch AMOLED display, a noticeable step up from the 1.97-inch screen on the Bip 6. It is also significantly brighter, reaching up to 3,000 nits, which should make it very easy to read under direct sunlight.
On the inside, the company made a massive change to the hardware. They replaced the tiny 512MB of flash memory from the previous generation with 4GB of eMMC storage. This gives users plenty of extra space on the wearable.
The watch runs on ZeppOS 5.0, which includes the updated Flow 2.0 digital assistant and a built-in tool to take screenshots directly from the wrist.
Longer Battery Life and Advanced Fitness Tools
Battery performance gets a major boost thanks to a larger 550 mAh battery pack. Amazfit claims the Bip Max can last up to 20 days with normal daily use. That is nearly a full week of extra power compared to the 14-day limit on the Bip 6.
For health and fitness tracking, the watch includes:
-
An updated sleep-tracking algorithm and HRV (Heart Rate Variability) app.
-
A new Hybrid Training mode alongside standard workout profiles.
-
Map features that work both online and offline, with route planning via the phone app.
-
Advanced tools for runners, including a race predictor and direct data syncing with popular training platforms like Runna, TrainingPeaks, and Intervals.icu.
Amazfit Bip Max vs. Bip 6: Detailed Specifications
| Category / Spec | Amazfit Bip Max (New) | Amazfit Bip 6 (Older Model) |
| DISPLAY | ||
| Type | AMOLED | AMOLED |
| Size | 2.07-inch | 1.97-inch |
| Resolution | 432 x 514 pixels | 390 x 450 pixels |
| Peak Brightness | 3,000 nits | 2,000 nits |
| Protection | Tempered glass + anti-fingerprint | Tempered glass + anti-fingerprint |
| POWER & STORAGE | ||
| Storage | 4GB | 512MB (~100MB user available) |
| Battery Capacity | 540 mAh | 340 mAh |
| Typical Battery Life | Up to 20 days | Up to 14 days |
| CONNECTIVITY & EXTRA FEATURES | ||
| GPS & Navigation | Built-in (5 satellites) + Offline Maps | Built-in (5 satellites) + Offline Maps |
| Bluetooth | Bluetooth 5.3 | Bluetooth 5.2 |
| Wi-Fi | Yes | No |
| NFC | No | No |
| Audio | Mic & Speaker (Supports BT Calling) | Mic & Speaker (Supports BT Calling) |
| DESIGN & PRICE | ||
| Dimensions | 49.5 x 42.63 x 10.93 mm | 46.3 x 40.2 x 10.45 mm |
| Weight (with strap) | 52.6g | 44g |
| Body Material | Aluminum frame + polymer case | Aluminum frame + polymer case |
| Strap Width | 22 mm | 22 mm |
| Water Resistance | 5 ATM | 5 ATM |
| Sensors | BioTracker PPG (5PD+2LED), Accel, Gyro, Ambient light, Geomagnetic | BioTracker PPG (5PD+2LED), Accel, Gyro, Ambient light, Geomagnetic |
| Price | $100 | $80 |
Pricing and Availability
The Amazfit Bip Max is available to buy right now through the official Amazfit web store and Amazon. It comes in three colors: black, gray, and blue.
True to the Bip series’ reputation for affordability, it retails for $99.99 in the United States, and £99.90 or €99.90 in European markets.
You May Also Like To Check Out: The New and Latest Smartwatches 2026
