Zepp Health, the company behind the popular Amazfit brand, appears to be preparing for another major product launch before the year is out. A mysterious new Amazfit smartwatch has been spotted on the SIRIM regulatory database in Malaysia. The device, identified only by the model number 2549, was officially registered on October 8th, suggesting that Zepp Health’s aggressive 2025 product schedule is far from complete.
This timeline is significant. It mirrors previous launch patterns seen this year, such as the T-Rex 3 Pro, which appeared on SIRIM in mid-August and debuted about three weeks later. If the company adheres to this precedent, the 2549 could be unveiled as early as late October or in the first half of November. This strategic timing would place its release just ahead of the crucial mid-November holiday shopping season.
Filling the Gap: The Performance Line is Due
Zepp Health has made good on its promise to update the majority of its product portfolio this year, successfully refreshing three out of its four main product categories. The Lifestyle segment saw the introduction of the Amazfit Active 2 and Balance 2. The Essential series was updated with the Bip 6. Most recently, the Adventure line received a refresh with the launch of the T-Rex 3 Pro in early September.
This leaves one major category untouched in 2025: the Performance line. This tier is currently anchored by the Amazfit Cheetah and Amazfit Falcon watches, both of which have been without an upgrade this year. The appearance of the 2549 model on a regulatory list strongly suggests that it could be the successor to one of these performance-focused devices. Launching a new Cheetah or Falcon would perfectly align with the company’s stated goal of updating every major product family this year.
Momentum and Strategic Investment
The release of the 2549 would be the latest move in what has been a highly active year for Zepp Health, marking a clear pivot away from a previous period of slower product releases. During its Q1 2025 earnings call, the company’s management confirmed that “many exciting products” were on the way, spanning all major product lines—a prediction that has proven accurate so far, with only the Performance tier remaining.
Beyond hardware, the company has ramped up its focus on advanced software features, integrating AI-powered functionalities for things like food recognition, leveraging technology from partners like OpenAI and Gemini. Furthermore, Zepp is heavily investing in brand visibility through high-profile athletic partnerships. Recent sponsorships with Olympic sprinter Gabby Thomas and tennis champion Jasmine Paolini (who wore the Amazfit Active 2 during her Rome Open win) underscore a renewed commitment to marketing and brand authority. The launch of the 2549 would sustain this market momentum right into the fourth quarter.
Looking Ahead: What to Expect
While the 2549 model number is currently a placeholder, with no further filings yet appearing on international regulatory sites, its presence on SIRIM indicates that mass production is likely underway or imminent. This confidence suggests Zepp Health’s supply chain strategy, which involves dual-sourcing from China and Vietnam, is holding firm.
Given the existing refreshes in the Lifestyle, Adventure, and Essential categories, the balance of probability weighs heavily toward the 2549 being a new Performance watch. A late October or early November launch would effectively complete Zepp Health’s ambitious 2025 lineup refresh.
The next steps for confirming the device’s identity and features involve watching for filings from other regulatory bodies, particularly the FCC in the US or IMDA in Singapore. Such listings typically provide key details and would help to solidify the expected release timeline. If Zepp Health sticks to its recent launch playbook, we should anticipate seeing official teasers and marketing materials very soon.
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